Trade show participation is a great method to help you achieve multiple business goals. You can generate leads, promote products, build brand awareness, gain exposure, and so much more. The initial challenge is selecting an event that’s a good fit for your company. There are two main categories of trade shows: consumer and trade only. Consumer shows help you reach customers directly and should be considered if your main goal is to make sales....

Displaying a booth at a trade show can be a very worthy investment. Consumers in attendance are eager to learn and often looking to buy. The biggest obstacle you must overcome is the direct competition at the event. Careful planning and research can help you make sure that buyers won’t miss your booth. Richard Larson, Guest Blogger for The Trade Show Network, shares a few tips to attract visitors to your display. Location. Trade shows usually...

At trade shows, everyone is a potential client and everything you say can have an impact. According to The Trade Show News Network, 81% percent of attendees hold buying authority. In other words, 4 out of every 5 people who come across your booth are eligible to become your customer. Ozen Ezra, CMO of Pepperi, shares a few techniques to help you perfect your trade show performance. Introduce yourself to attendees with a sense of purpose and...

This year’s Consumer Electronics Show broke its own record from last year. The CES 2016 show floor spanned a massive 2.47 million square feet, an increase from last year’s 2.2 million. The event sprawled across the Las Vegas Convention Center, Sands Expo & Convention Center, and the Venetian, Wynn, Cosmopolitan, Aria, and Vdara hotels. The Consumer Technology Association owns and produces CES, the world’s largest technology show, which...

The event industry is ripe for change, and the rise of technology and digital media is paving the way towards a more dynamic future. Alon Alroy, CMO and Co-founder of Bizzabo, gives a few examples of forward-thinking event planning his article, “7 Things Innovative Event Organizers are Doing.” Are you keeping up with the latest event trends? Personalize Digital Marketing. Implementing email marketing campaigns with personalization features...