Our rapidly changing society demands increased stimulation; successful trade shows aren’t solely about information and networking anymore. Attendees are looking for innovation as well as immersive experiences that will stand out in their minds. In an article titled “Creative Disruptive Learning at Trade Shows and Events,” Marlys Arnold of Trade Show Insights explains how trade show organizers are pushing the envelope to create experiences...

The 2016 trade show season is fast approaching. If you’re going to participate, now is the time to start planning. Whether you’re sponsoring, exhibiting, or even just attending, trade shows are big investments that require extensive preparation. You’ll need to begin the process far in advance depending on your level of involvement and the scale of the project. The Trade Show Network has put together a useful timeline for planning your next...

The revolution is here. Facebook recently announced that over one billion users logged in on a single day. Mobile internet access has surpassed that of desktop and laptop usage for the first time this year. Conventional marketing strategies tell us to follow our audience, so it’s more important than ever for trade show marketers need to invest in digital media. Many trade show planners are incorporating digital strategies into their marketing...

A company’s marketing department typically spends months planning for participation in a trade show. In her article “Use Social Media in Pre-Tradeshow Activities,” Kristyn Habercross, marketing manager for Defined Exhibits, explains why sharing the preparation journey on social media is a great way to involve your customers and business partners. It gives your audience inside look at the human side of your business, where you are free to...

The performance of the business-to-business trade show industry continues to improve after a big increase in the first quarter of this year. The Center for Exhibition Industry Research (CEIR) reported even stronger results in the second quarter of 2015: a year-on-year gain of 3.8%. The CEIR Index determines overall performance by measuring yearly changes in four key metrics: Net Square Feet of Exhibit Space Sold, Professional Attendance, Number...