Get the Instagram Advantage at Trade Shows

Posted by Bill Barrett in Planning, Tips, Trends

Bright lights, people everywhere, fantastic booths – a tradeshow is a visual experience, and what better way to leverage your tradeshow marketing than by using the most visual of all social media channels: Instagram. In 7 Ways to use Instagram to your Advantage at a Trade Show, Charles Beshears tells us how to effectively use Instagram to engage with attendees and a general audience.

The first tip is to tell a story. Don’t just take a photo of your booth; take staff and behind-the-scenes photos that say something about your company’s real identity. Second, use relevant hashtags to target your Instagram audience. Write the hashtags as a note so you can copy and paste them quickly. Third, use Instagram’s Explore option to network and also to discover what your customers are talking about.

Uploading a 15-second video clip to Instagram keeps things interesting – just be sure it’s relevant and entertaining. Beshears rounds out his recommendations with tips about identifying your location, staging photo opps, and using a digital display to show off your Instagram tradeshow shots and other social media posts.

Read the full article.