Booth Ideas to Increase Engagement

Posted by Cat Virca in Tips, Trends

A unique promotional concept is a great way to make your booth stand out and create a memorable experience for attendees. Successful trade show managers are constantly on the lookout for creative marketing strategies to elevate their exhibits. Randy Doran, Co-Owner of NextGen Event Co., lists three innovative ideas you can implement in your next trade show.

Complimentary Headshots. Host a digital “photo lounge” at your booth and offer complimentary headshots for attendees. It’s a practical way to drive traffic to your exhibition, as an updated headshot is useful for anyone in the business sector. Participants can download the photos from a branded gallery that promotes your company. In addition, you can collect information and generate leads by requiring guests to register and provide a name, email, company, or even a small survey. Participants will remember your brand for providing a useful service that they will continue to use after the show.

Green Screen Activations. Create digital backgrounds and invite attendees to take personal photos and videos. Chroma Key technology can display various images and themes that you can customize to align with your brand. You can then print the photos onsite or covert the videos to an animated GIF format that participants can share online, increasing brand awareness for your company.

Social Media Sharing. When uploading event photography, include branded logos and a unique event hashtag. Encourage attendees to spread the word. Hold a photo contest or offer promotional coupons for participants who share your branded images. Social platforms allow you to market to younger demographics and generate organic growth.

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