After the event is finished and your exhibit is being packed away, the work isn’t over yet. Complete your post-show analysis as soon as possible after the trade show while the experience is still fresh in your mind. A recent article by Trade-show-advisor.com offers effective follow up strategies that can make a drastic difference in your trade show results. Focus on High-Potential Leads. Prioritize outreach based on high quality leads. If...

A unique promotional concept is a great way to make your booth stand out and create a memorable experience for attendees. Successful trade show managers are constantly on the lookout for creative marketing strategies to elevate their exhibits. Randy Doran, Co-Owner of NextGen Event Co., lists three innovative ideas you can implement in your next trade show. Complimentary Headshots. Host a digital “photo lounge” at your booth and offer...

Managing and marketing a trade show exhibit is no easy task. Trade shows require a combination of technical and interpersonal skills to successfully bring everything together. Marlys Arnold, guest blogger at The Tradeshow Network Marketing Group, describes a few important skills that exhibit marketers should develop. Listen closely. Concentrate on what the person is saying rather than thinking about how you’re going to respond. Act like a...

The marketing industry has a continuous fascination with Millennials. They have a significant impact on the economy, but the often-overlooked Generation Z is also on the rise. Danna Schwerdt, Creative Marketing Specialist with Underboeck Software International, reveals how Generation Z will change the event marketing landscape. Generation Z began in the mid-nineties and is still growing. They make up about 26% of the American population, and are...

It’s no surprise that the trade show industry is changing. Events and exhibits have gradually evolved over the years, and managers have to adapt in order to be successful. Kristie Jones-Damalas, blogger at Skyline Trade Show Tips, shares insights on the changing industry and the evolution of the trade show manager role. Businesses must acknowledge the growing influence of technology and social media. Workers and tradeshow attendees comprise a...