After the event is finished and your exhibit is being packed away, the work isn’t over yet. Complete your post-show analysis as soon as possible after the trade show while the experience is still fresh in your mind. A recent article by Trade-show-advisor.com offers effective follow up strategies that can make a drastic difference in your trade show results. Focus on High-Potential Leads. Prioritize outreach based on high quality leads. If...

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Creating a custom design for a large trade show exhibit is not a task that should be taken lightly. It’s a process that requires long-term thinking in order to make the most of your investment. Custom exhibit designs provide creative freedom, and attendees look for unique experiences from trade show booths. Erin Adrian, author at Skyline Trade Show Tips, shares vital questions that you should ask yourself when designing a custom exhibit. What...

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A unique promotional concept is a great way to make your booth stand out and create a memorable experience for attendees. Successful trade show managers are constantly on the lookout for creative marketing strategies to elevate their exhibits. Randy Doran, Co-Owner of NextGen Event Co., lists three innovative ideas you can implement in your next trade show. Complimentary Headshots. Host a digital “photo lounge” at your booth and offer...

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The ideal trade show display vendor will be able to tailor an exhibit plan to your specific challenges and goals. They will form a strategic partnership with you and your business and help at every stage of the process. Alon Weiner, co-founder of Post-Up Stand, outlines the traits you should look for in potential vendors for your next event. Open Communication. Professional, committed vendors will be highly responsive. In the inquiry phase, look...

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Managing and marketing a trade show exhibit is no easy task. Trade shows require a combination of technical and interpersonal skills to successfully bring everything together. Marlys Arnold, guest blogger at The Tradeshow Network Marketing Group, describes a few important skills that exhibit marketers should develop. Listen closely. Concentrate on what the person is saying rather than thinking about how you’re going to respond. Act like a...

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Product demonstrations help you create a lasting memory for trade show participants. You can demonstrate benefits and features, give participants a greater understanding of your company, and encourage involvement among attendees. Marc Goldberg, author at Skyline Trade Show Tips, describes why product demonstrations are one of the best ways to make an impact at an event. Not only is a demonstration an excellent means of drawing attention, it...

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