Creating a custom design for a large trade show exhibit is not a task that should be taken lightly. It’s a process that requires long-term thinking in order to make the most of your investment. Custom exhibit designs provide creative freedom, and attendees look for unique experiences from trade show booths. Erin Adrian, author at Skyline Trade Show Tips, shares vital questions that you should ask yourself when designing a custom exhibit. What...

The ideal trade show display vendor will be able to tailor an exhibit plan to your specific challenges and goals. They will form a strategic partnership with you and your business and help at every stage of the process. Alon Weiner, co-founder of Post-Up Stand, outlines the traits you should look for in potential vendors for your next event. Open Communication. Professional, committed vendors will be highly responsive. In the inquiry phase, look...

Product demonstrations help you create a lasting memory for trade show participants. You can demonstrate benefits and features, give participants a greater understanding of your company, and encourage involvement among attendees. Marc Goldberg, author at Skyline Trade Show Tips, describes why product demonstrations are one of the best ways to make an impact at an event. Not only is a demonstration an excellent means of drawing attention, it...

Though the tradeshow industry is rapidly changing, a few things remain constant. Connecting with customers and building a large audience are critical aspects of successful exhibiting. Becky Hansen, Executive Vice President of Event Services at Convention Data Services, explains how to leverage current attendees to create excitement and build attendance for your next event. Create registration opportunities. Make it easy for attendees to register...

Trade shows can be a significant part of your revenue stream. Companies spend thousands of dollars on exhibit design, materials, and promotional items with the hope that they gain enough new business to make their efforts worthwhile. Many businesses struggle with tracking lead progression and reporting a solid return on investment. Emily Long of BaslerCo Inc. shares helpful strategies in her article, “Tracking the Online ROI of Your Offline...