Questions to Ask When Designing A Custom Exhibit

Posted by Bill Barrett in Tips, Trends

Creating a custom design for a large trade show exhibit is not a task that should be taken lightly. It’s a process that requires long-term thinking in order to make the most of your investment. Custom exhibit designs provide creative freedom, and attendees look for unique experiences from trade show booths. Erin Adrian, author at Skyline Trade Show Tips, shares vital questions that you should ask yourself when designing a custom exhibit.

What do we need this exhibit to do? Address what you need from your exhibit in terms of features and function rather than just colors and displays. If you want to present a professional booth, consider hiring an exhibit design company if it’s within your budget. The right company will be helpful in planning a strategy that will bring your ideas to life and maximize your investment. Companies typically purchase exhibit pieces and use them for up to five years. Think about what your five-year trade show marketing plan needs to include. Create a list of what you need and what changes may be necessary for future events. Don’t throw away time, money, and effort on a single booth design that won’t benefit your next show.

How much will this really cost? Once you outline the booth design, start evaluating different options for your specific exhibit needs. Account for all costs, including custom graphics, transportation, storage, installation, and dismantling. Remember that the size and weight of your exhibit components will affect these costs. Calculate the initial prices along with five-year totals and compare multiple options before making a final decision.

Is ownership the most cost-effective option? After you establish your costs against your overall budget, you can make an informed decision as to whether ownership is the best value for your company. Another option is a customized rental from a full-service exhibit company. This gives you the flexibility to create exactly what you need for a specific trade show rather than committing to a permanent design.

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