Companies are often faced with the challenging decision of whether to rent or purchase a trade show booth. Exhibitor Magazine surveyed more than 100 marketing and trade show professionals to gain insight into how many businesses own, rent, or refurbish their trade show booths. The survey results proved that owning a trade show booth is the most popular choice, but more businesses are considering the benefits of renting or refurbishing a booth....

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Choosing the right vendors for your next event is the key for a successful trade show experience. Not all vendors operate the same. Asking your vendors specific questions can help you save time and money. Don’t assume anything. Have a clear understanding with your vendors about the expectations for both parties. Use Alesandra Dubin’s article, “8 Questions to Ask Your Rental Vendor Before an Event,” as a checklist for your...

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Giveaways are a great way to create awareness about your products and leave a positive impression about your brand.  Shane Shirley provides valuable insights into the benefits of using eco-friendly giveaways in her article, “How to Use Eco-Friendly Tactics to Increase Brand Recognition with Trade Show Giveaways.” Reusable Promotional Items Offer Great ROI. Trade show attendees are often bombarded with things to collect like...

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Purchasing and owning a trade show booth is not for everyone. Some companies simply don’t have the budget for it. Depending on the frequency of trade shows you attend, renting an exhibit might be the more cost effective option. In The Tradeshow Network’s article, “When Should You Rent a Trade Show Booth?” the author provides great tips for those who could be in the market for renting a trade show booth. Opting for a...

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Last month we featured the available pricing options for renting a booth for your upcoming trade show. Now that you’ve decided to rent a booth, it is important to consider the additional benefits of renting. Mel White of Classic Exhibits Inc. recently published an article called “Now That You’ve Decided to Rent Your Trade Show Exhibit.” In his article, he provides insight into things to consider when renting. First and...

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Participating in a trade show can be very costly if you aren’t prepared. Not all budgets enable businesses to purchase their own trade show booths and equipment. Actually, many companies have to rent their exhibits. Some rentals are fully customizable but they can be very expensive. Companies who rent trade show booths can usually find something that works best to fulfill their needs. Exhibitor Magazine recently published a great resource...

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