Increase Brand Recognition with Eco-Friendly Giveaways

Posted by Cat Virca in Planning, Products, Rentals, Tips

Giveaways are a great way to create awareness about your products and leave a positive impression about your brand.  Shane Shirley provides valuable insights into the benefits of using eco-friendly giveaways in her article, “How to Use Eco-Friendly Tactics to Increase Brand Recognition with Trade Show Giveaways.”

Reusable Promotional Items Offer Great ROI. Trade show attendees are often bombarded with things to collect like pamphlets and brochures. Providing guests with something to hold everything can help build a connection with your brand. Branded reusable bags are a great way to create a lasting impression and expand your reach beyond the trade show. Additionally, your branding message will be seen each time your reusable bag is used.

Find an Eco-Friendly Product that Best Fits Your Brand. It’s important to find an eco-friendly product that is appropriate for your products and targeted demographic. Don’t waste your time and money on something that will be thrown away. Target giveaway that are made from sustainable products that can easily be broken down like cotton, bamboo, jute and wood. Recycled giveaways are another great option to consider. Giveaways made from recycled metal, glass, and other textiles can simply be put into a recycling bin instead of being thrown away.

Eco-Friendly Giveaways Can Promote Your Brand. Leverage your customers and use them as mobile marketers. Eco-friendly giveaways that feature your branding message will promote an environmentally friendly image while minimizing your carbon footprint. Eco-friendly giveaways are the perfect way to lead by example.

Read the full article.