Dynamic displays at your booth are essential to the success of your show. A great display will serve as your company’s billboard to advertise your brand, products, or services to trade show attendees. It takes less than three seconds to attract someone’s attention, and one wrong design move can result in less traffic and lead generation. Kristin Hovde, website manager for Smash Hit Displays, has put together a few design tips to ensure trade...

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Managers often make decisions before considering how they will affect the bottom-line price when it comes to buying new exhibits. EXHIBITOR enlisted the help of six new-build experts to help you downsize the cost of your next project. Stay within your budget by following these cost-saving tips! Finalize marketing directives before the design. Lay out your marketing directives and discuss any changes, preferences, or requirements with your...

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Incorporating water elements, like waterfalls, into your trade show booth design can greatly enhance your exhibit. However, it is important to evaluate the risks if something goes wrong. Kristan Obeng of Exhibit City News, recently posted an article discussing the advantages and disadvantages of having water as part of your trade show booth design. Benefits of using water Water draws attention immediately. Your brand may be able to capitalize...

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Having high quality visuals displayed at your booth is one of the most important aspects of exhibiting at a trade show. Event Attendees can quickly identify poor quality from good quality work. Play it safe by seeking out printer referrals from a colleague when looking for a new resource. Custom print houses are typically very knowledgeable and can guide you through the print process if you are printing for the first time. They can also advise...

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An engaging trade show video is an eye-catching way to draw prospects to your booth, and an effective method for engaging prospects. Jim Staylor of Staylor-Made Communications explains how a video presentation helps build business in his article, Trade Show Videos Babysit Prospects. A video can be a visual demonstration of a company’s expertise, credentials and workflow. This tells attendees why they should stay and learn more, turning...

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Event Marketing News reports on a new take on event marketing – photo booth software that turns an iPad into a user-operated photo booth. According to writer Tim Hoyt, Picture Marketing introduces FotoZap as a “game-changer” in event marketing, or picture marketing, that puts branded elements together with social marketing features. How does it work? The photo booth ships in a slim-line case that fits into a car’s trunk. The...

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