Picture This: Event Marketing with a Photo Booth

Posted by Bill Barrett in Design, Planning, Tips, Trends

Event Marketing News reports on a new take on event marketing – photo booth software that turns an iPad into a user-operated photo booth. According to writer Tim Hoyt, Picture Marketing introduces FotoZap as a “game-changer” in event marketing, or picture marketing, that puts branded elements together with social marketing features.

How does it work? The photo booth ships in a slim-line case that fits into a car’s trunk. The booth’s iPad stand sets up in minutes, and you can add lights and graphics with a booth tower. The booth mounts in different hardware configurations. Pre-fab or custom builds are available for your picture marketing needs.

How does picture marketing enhance event marketing?

• Brand integration starts at your kiosk screen, continues with the mobile-responsive emails sent to attendees, and surrounds the photos people share on social media.

• Social sharing lets participants go beyond receiving prints at the photo kiosk. By entering their email or mobile number, they can share to Twitter or Facebook; an online dashboard lets you control the branding of posts, track metrics, and auto-transfer email addresses.

• Built-in cellular comes with the rented photo booth, in case Wi-Fi is unavailable. The software stores photos and data, and uploads when the iPad connects.

• Green screen and “roaming booth” options break away from traditional event marketing. You can walk around with a hand-held version, and add a free Facebook gallery or a custom option that combines photos with hashtags.

Read the full article.