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How to Follow Up After a Trade Show

Posted by on September 28, 2016 in Tips, Trends

How to Follow Up After a Trade Show

After the event is finished and your exhibit is being packed away, the work isn’t over yet. Complete your post-show analysis as soon as possible after the trade show while the experience is still fresh in your mind. A recent article by Trade-show-advisor.com offers effective follow up strategies that can make a drastic difference in your trade show results. Focus on High-Potential Leads. Prioritize outreach based on high quality leads. If possible, assign each lead to the person he or she spoke to at the trade show. Phone calls are the best...

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Questions to Ask When Designing A Custom Exhibit

Posted by on September 22, 2016 in Tips, Trends

Questions to Ask When Designing A Custom Exhibit

Creating a custom design for a large trade show exhibit is not a task that should be taken lightly. It’s a process that requires long-term thinking in order to make the most of your investment. Custom exhibit designs provide creative freedom, and attendees look for unique experiences from trade show booths. Erin Adrian, author at Skyline Trade Show Tips, shares vital questions that you should ask yourself when designing a custom exhibit. What do we need this exhibit to do? Address what you need from your exhibit in terms of features and...

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Booth Ideas to Increase Engagement

Posted by on September 13, 2016 in Tips, Trends

Booth Ideas to Increase Engagement

A unique promotional concept is a great way to make your booth stand out and create a memorable experience for attendees. Successful trade show managers are constantly on the lookout for creative marketing strategies to elevate their exhibits. Randy Doran, Co-Owner of NextGen Event Co., lists three innovative ideas you can implement in your next trade show. Complimentary Headshots. Host a digital “photo lounge” at your booth and offer complimentary headshots for attendees. It’s a practical way to drive traffic to your exhibition, as an...

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How to Choose the Best Trade Show Display Vendor

Posted by on September 7, 2016 in Tips, Trends

How to Choose the Best Trade Show Display Vendor

The ideal trade show display vendor will be able to tailor an exhibit plan to your specific challenges and goals. They will form a strategic partnership with you and your business and help at every stage of the process. Alon Weiner, co-founder of Post-Up Stand, outlines the traits you should look for in potential vendors for your next event. Open Communication. Professional, committed vendors will be highly responsive. In the inquiry phase, look for people who return your calls and emails within a reasonable time frame. You should be able to...

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Important Skills for Exhibit Marketers

Posted by on August 24, 2016 in Tips, Trends

Important Skills for Exhibit Marketers

Managing and marketing a trade show exhibit is no easy task. Trade shows require a combination of technical and interpersonal skills to successfully bring everything together. Marlys Arnold, guest blogger at The Tradeshow Network Marketing Group, describes a few important skills that exhibit marketers should develop. Listen closely. Concentrate on what the person is saying rather than thinking about how you’re going to respond. Act like a journalist and ask relevant questions that inspire meaningful answers rather than one-word responses....

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Why You Should Include Product Demonstrations at Your Booth

Posted by on August 17, 2016 in Tips, Trends

Why You Should Include Product Demonstrations at Your Booth

Product demonstrations help you create a lasting memory for trade show participants. You can demonstrate benefits and features, give participants a greater understanding of your company, and encourage involvement among attendees. Marc Goldberg, author at Skyline Trade Show Tips, describes why product demonstrations are one of the best ways to make an impact at an event. Not only is a demonstration an excellent means of drawing attention, it helps increase information retention among attendees. Action and involvement are far more engaging than...

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Planning Events for Generation Z

Posted by on August 10, 2016 in Tips, Trends

Planning Events for Generation Z

The marketing industry has a continuous fascination with Millennials. They have a significant impact on the economy, but the often-overlooked Generation Z is also on the rise. Danna Schwerdt, Creative Marketing Specialist with Underboeck Software International, reveals how Generation Z will change the event marketing landscape. Generation Z began in the mid-nineties and is still growing. They make up about 26% of the American population, and are quickly moving into the decision-making and purchasing phases of their lives. Generation Z is...

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Leverage Your Current Audience to Build Future Attendance

Posted by on August 3, 2016 in Tips, Trends

Leverage Your Current Audience to Build Future Attendance

Though the tradeshow industry is rapidly changing, a few things remain constant. Connecting with customers and building a large audience are critical aspects of successful exhibiting. Becky Hansen, Executive Vice President of Event Services at Convention Data Services, explains how to leverage current attendees to create excitement and build attendance for your next event. Create registration opportunities. Make it easy for attendees to register for your next event. The easier and faster the process, the more likely it is that a customer will...

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The Changing Roles of Trade Show Managers

Posted by on July 27, 2016 in Tips, Trends

The Changing Roles of Trade Show Managers

It’s no surprise that the trade show industry is changing. Events and exhibits have gradually evolved over the years, and managers have to adapt in order to be successful. Kristie Jones-Damalas, blogger at Skyline Trade Show Tips, shares insights on the changing industry and the evolution of the trade show manager role. Businesses must acknowledge the growing influence of technology and social media. Workers and tradeshow attendees comprise a new generation with different strategies and expectations. Trade show managers have to revisit every...

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How to Track the Online ROI of Your Trade Show Marketing Efforts

Posted by on July 20, 2016 in Tips, Trends

How to Track the Online ROI of Your Trade Show Marketing Efforts

Trade shows can be a significant part of your revenue stream. Companies spend thousands of dollars on exhibit design, materials, and promotional items with the hope that they gain enough new business to make their efforts worthwhile. Many businesses struggle with tracking lead progression and reporting a solid return on investment. Emily Long of BaslerCo Inc. shares helpful strategies in her article, “Tracking the Online ROI of Your Offline Trade Show Efforts.” Promo Codes, or special discount codes, are a great way to incentivize...

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