Trade Show Industry Up 2.6% in Q1 2016
The Center for Exhibition Industry Research reports that the trade show industry continues its growth streak with a 2.6 percent increase compared to Q1 of last year. The results mark the 23rd consecutive quarter of year-on-year growth. Rachel Wimberly, President and Editor-in-Chief of Trade Show News Network, explains how the results remain positive despite a sluggish macro economy. The growth was driven by strong industry sectors such as Building, Construction, Food, Transportation and Government. This year also saw an overall increase in...
read moreWhat to Ask A Potential Exhibit Partner
When looking for a potential exhibit partner, a face-to-face meeting is absolutely necessary. Face-to-face interaction is one of the most important aspects of both communication and business. Personal engagement creates a connection and builds trust between companies, audiences, and people. The Tradeshow Network Marketing Group has compiled a list of questions to ask potential business partners when you get the chance to meet in person. What is the strength of your company? Any company you’re working with has to be big enough to handle your...
read moreFive People You’ll Meet at Every Trade Show
As an event exhibitor, one of your main goals is to generate leads. Trade shows are unique business opportunities that give you access to countless potential buyers. Blogger Kristie Jones-Damalas describes the people you’re likely to encounter in her article, “The 5 Types of People You’ll Meet At A Trade Show.” The Tire Kicker. This is the type of person who goes out and test-drives cars for fun. Tire kickers typically stop by your booth out of curiosity or to kill time during the show. These people may be drawn in by your booth’s...
read moreCareful Planning is the Key to Tradeshow Success
Showing up and exhibiting are important parts of the trade show process, but the most critical step is creating the initial plan of action. Extensive planning should be done months prior to the actual event. Michelle Smith of Skyline Trade Show Tips explains why preparation is the most important aspect of the trade show process. Review all your materials before you begin. Thoroughly read the exhibitor manual and note any specific deadlines. Be aware of the delivery dates and post-show pick up dates. If the dates fall on weekends or holidays,...
read morePromote Your Next Event on Snapchat
In just four years, Snapchat has become one of the biggest social media outlets worldwide with over 100 million active users and 7 billion views per day. Many companies don’t realize the powerful business applications associated with the growing platform. Danna Schwerdt, Creative Marketing Specialist at Underboeck Software International, explains how event marketers can harness the new technology to promote trade shows. Snapchat users typically interact with the application on a daily basis. It’s a quick and intuitive platform for sharing...
read moreTarget Your Approach to Trade Show Marketing
Trade shows can be very profitable investments for any size business. With direct access to hundreds or even thousands of prospective clients, it’s an opportunity you won’t find anywhere else. They typically last only three days, so you have to make the most of the limited timeframe. John Berwick, freelance technical writer, provides insight on generating targeted leads in his article, “How to Drive Targeted Traffic To Your Trade Show Booth.” Targeted Mobile Advertising. Sometimes an eye-catching booth and a prime location just isn’t...
read moreYour Trade Show “To-Do” List
Attending and participating in trade shows related to your business are great ways to build your network and stay current with industry trends. There are countless shows that can be beneficial for your company, but exhibiting comes with a hefty price tag. Jess Ekstrom, CEO and Founder of HeadbandsOfHope.com, shares a few helpful tips to include on your trade show “to-do” list in order to make the most out of your next event. Utilize your network. Rely on your direct network to discover the best trade shows for your business. Talk to...
read moreChoosing the Best Trade Shows
Selecting a trade show can be extremely overwhelming. Browsing trade show calendars, planning exhibits, and sorting through the array of choices are obstacles everyone must face. One of the most common questions among trade show planners is “What shows are best for my industry?” The Tradeshow Network Marketing Group has put together a process to help you determine the best trade show for your business. Develop a marketing plan with realistic, measurable business goals. Consider what you want to achieve and what you hope to gain from...
read moreHow Trade Shows Are Similar to a Remodeling Project
When remodeling a home, it’s easy to get in over your head and find yourself unprepared for what you’re facing. It requires detailed planning and a lot of patience. Marlys Arnold, Exhibit Marketing Strategist and founder of Exhibit Marketers Café, shares a few lessons that can apply to both home improvement and exhibit marketing. Checklists. Checklists are critical. Keep a running list and update it daily with everything you need to do, people to contact, and required materials. Choose wisely. Consider your time and budget and...
read moreFind the Perfect Staff Size for Your Booth
It can be difficult to estimate just how many booth employees you’ll need for your trade show. The amount of time and money invested into training and transporting staff can quickly add up. Marc Goldberg, Blogger at Skyline Trade Show Tips, outlines the best ways to decide how many people you’ll need at your next event. When your booth staffers are appropriately trained, they can provide a positive return on investment by capturing leads. A good rule of thumb is to employ one staff member for each 50 square feet of open booth space. Take...
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