What to Ask A Potential Exhibit Partner

Posted by Bill Barrett in Tips, Trends

When looking for a potential exhibit partner, a face-to-face meeting is absolutely necessary. Face-to-face interaction is one of the most important aspects of both communication and business. Personal engagement creates a connection and builds trust between companies, audiences, and people. The Tradeshow Network Marketing Group has compiled a list of questions to ask potential business partners when you get the chance to meet in person.

What is the strength of your company? Any company you’re working with has to be big enough to handle your business, but not so big that your needs don’t get addressed. Take into account the number of booths the company produces and the range of clients they serve.

Can you stretch my budget? Trade shows can take up a substantial portion of any company’s marketing budget. Ask potential partners how they can help you make the most of your dollars or if they can offer you money-saving options.

Can you offer expert assistance? Even if you think you don’t need it, expert assistance can be extremely helpful. Evaluate the experience of their staff and management team and find out what resources they have available.

What do you know about trade show marketing? Trade show companies should be able to assist you with every aspect of your marketing strategy. Can they help you design a booth that fits your brand? Do they understand customer experience? Your exhibit is a reflection of your business goals and a strong exhibiting partner will help you fulfill them.

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