Best Exhibits at CES 2016
The International Consumer Electronics Show is the largest trade show in the United States by far. It sets the standard for new exhibiting trends, and this year’s event featured over 4,000 booths. Exhibitor Magazine editor Travis Stanton walked a total of 40 miles over the course of 4 days to see every single exhibit. Here are a few of his favorites from CES 2016. Intel Corp. featured an extravagant stand full of activities and presentations. Designed by The Taylor Group, the booth featured an inviting open floor plan complete with four...
read moreHow to Choose the Best Trade Show
Trade show participation is a great method to help you achieve multiple business goals. You can generate leads, promote products, build brand awareness, gain exposure, and so much more. The initial challenge is selecting an event that’s a good fit for your company. There are two main categories of trade shows: consumer and trade only. Consumer shows help you reach customers directly and should be considered if your main goal is to make sales. Trade only shows are geared towards networking and brand promotion. Buyers, planners, and media...
read moreCommon Exhibit Budget Mistakes
Tradeshows require a large amount of resources. Hundreds of hours and countless dollars can be spent on a single event. Don’t let the excitement or pressure of a trade show hinder your ability to stay within your budget. Keep your eye on the details before, during, and after the show. Author, speaker, and event producer Susan Ratliff divulges common budget mistakes and how you can avoid them in her article, “5 Budget Busting Habits Exhibitors Should Avoid.” Neglecting to inventory exhibit properties. Failing to account for each component...
read moreHow To Attract Prospects to Your Booth
Displaying a booth at a trade show can be a very worthy investment. Consumers in attendance are eager to learn and often looking to buy. The biggest obstacle you must overcome is the direct competition at the event. Careful planning and research can help you make sure that buyers won’t miss your booth. Richard Larson, Guest Blogger for The Trade Show Network, shares a few tips to attract visitors to your display. Location. Trade shows usually offer prime exhibit areas at a higher cost. The more desirable locations sell out fast, so look...
read moreLet Trade Shows Transform Your Business
At trade shows, everyone is a potential client and everything you say can have an impact. According to The Trade Show News Network, 81% percent of attendees hold buying authority. In other words, 4 out of every 5 people who come across your booth are eligible to become your customer. Ozen Ezra, CMO of Pepperi, shares a few techniques to help you perfect your trade show performance. Introduce yourself to attendees with a sense of purpose and remember that the first impression is the most important interaction. It is especially important to...
read moreBrainstorming Your Next Trade Show Booth
The first thing that attendees will notice is your booth design. A big thing to remember about trade shows is that you only have one chance to make a first impression. Participants can form opinions in as little as five seconds, giving you a very small window of opportunity to convert them into customers. The Trade Show Network Marketing Group has compiled a list of the top things to keep in mind when designing your next trade show booth. Objective. The first thing you should establish is your professional objective in regards to the trade...
read moreMarketing Trends to Look Out For
The meetings industry is rapidly changing, and old practices just aren’t going to be as effective in the future. There is now a greater focus on connecting attendees, improving event quality, and making more personalized content. Marriott International has partnered with the Professional Convention Management Association to discuss insights from leading industry experts. The group has identified important upcoming trends and what we need to do to leverage them. Sensory Analytics. Sensor technology is capable of measuring heart rate, eye...
read moreCES2016 Breaks its Own Show Floor Record
This year’s Consumer Electronics Show broke its own record from last year. The CES 2016 show floor spanned a massive 2.47 million square feet, an increase from last year’s 2.2 million. The event sprawled across the Las Vegas Convention Center, Sands Expo & Convention Center, and the Venetian, Wynn, Cosmopolitan, Aria, and Vdara hotels. The Consumer Technology Association owns and produces CES, the world’s largest technology show, which took place on January 6-9. For the first time, attendance was capped at 176,000 and actual...
read moreEmail Marketing Best Practices
Trade show marketing campaigns consist of many different strategies and techniques to catch the attention of attendees and prospects. One of the most effective and cost efficient methods of outreach is email marketing. Eric Dyson, Author at Nimlok Trade Show Marketing Tips, shares a few helpful hints for successful email marketing campaigns in his article, “Trade Show Marketing 101: Email Marketing Tips.” Before you write any content, establish who your target audience is. Tailor your message to be receptive to your intended audience....
read moreHow to Innovate Your Next Event
The event industry is ripe for change, and the rise of technology and digital media is paving the way towards a more dynamic future. Alon Alroy, CMO and Co-founder of Bizzabo, gives a few examples of forward-thinking event planning his article, “7 Things Innovative Event Organizers are Doing.” Are you keeping up with the latest event trends? Personalize Digital Marketing. Implementing email marketing campaigns with personalization features will help increase conversion rates. Include the attendee’s name in the subject line and sign off...
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