How To Attract Prospects to Your Booth

Posted by in Tips, Trends

How To Attract Prospects to Your Booth

Displaying a booth at a trade show can be a very worthy investment. Consumers in attendance are eager to learn and often looking to buy. The biggest obstacle you must overcome is the direct competition at the event. Careful planning and research can help you make sure that buyers won’t miss your booth. Richard Larson, Guest Blogger for The Trade Show Network, shares a few tips to attract visitors to your display.

  1. Location. Trade shows usually offer prime exhibit areas at a higher cost. The more desirable locations sell out fast, so look into this option early to see if it’s within your budget. If you plan on attending a trade show year after year, negotiate the location of your booth in the contract.
  2. Get the look. Buyers are drawn to booths that are visually appealing, so make a strong first impression. Use vibrant colors, make your messaging clear, and ensure your display is legible from any angle or distance.
  3. Be approachable. Train your staff to welcome attendees with a smile and make sure your booth is fully staffed at all times. Utilize different display options to appeal to a wide audience. Some attendees prefer reading material such as pamphlets or brochures, while others enjoy visual displays or video demonstrations.
  4. Contests and promotions. Contests, games, and prize drawings will encourage engagement among trade show attendees. Collect contact information by requiring participants to leave a business card or fill out a questionnaire.
  5. Refreshments. Offering snacks and drinks is a great way to please potential customers. Use this as an opportunity to promote your company. All distributed packaging should feature a logo or a business card that will remind attendees of your brand.
  6. Connect on social media. Engage with people who have checked into the venue or mentioned the event on social media. You can also offer incentives, such as prizes or promotional products, for attendees who share your company’s branded hashtag.

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