How to Innovate Your Next Event

Posted by Bill Barrett in Tips, Trends

The event industry is ripe for change, and the rise of technology and digital media is paving the way towards a more dynamic future. Alon Alroy, CMO and Co-founder of Bizzabo, gives a few examples of forward-thinking event planning his article, “7 Things Innovative Event Organizers are Doing.” Are you keeping up with the latest event trends?

1. Personalize Digital Marketing. Implementing email marketing campaigns with personalization features will help increase conversion rates. Include the attendee’s name in the subject line and sign off with your own to create an individualized message with direct appeal. You can also personalize your online ads with remarketing campaigns.
2. Be Responsive. Your online content should be responsive and consistent across all devices. Attendees use laptops, tablets, and cellphones to view your website and marketing campaigns. Provide a great experience no matter what size screen.
3. Enable Brand Ambassadors. Word of mouth is one of the most powerful marketing tools. Incentivize attendees to share information about the event or your company on their social networks to amp up your digital presence. Implement referral programs or offer discounts to turn attendees into ambassadors.
4. Get Rid of Spreadsheets. Newer, more accessible tools are making complex spreadsheets obsolete. Event management software with Smart Lists can automate many tasks, including updating attendee lists and segmenting contacts.
5. Optimize by Outsourcing. Companies such as Upwork, Fiverr, and Taskrabbit give you easy access to extra help. You can hire people to do almost any task for as little as $5. You’ll save a lot of time and give yourself more freedom to focus on bigger projects.

Read the full article.