Let Trade Shows Transform Your Business

Posted by Bill Barrett in Tips, Trends

At trade shows, everyone is a potential client and everything you say can have an impact. According to The Trade Show News Network, 81% percent of attendees hold buying authority. In other words, 4 out of every 5 people who come across your booth are eligible to become your customer. Ozen Ezra, CMO of Pepperi, shares a few techniques to help you perfect your trade show performance.

Introduce yourself to attendees with a sense of purpose and remember that the first impression is the most important interaction. It is especially important to remember names. Practice this useful skill by repeating the person’s name to solidify the connection. Next, find out what motivates your customer and determine how you can provide a solution with your product or service. Implement a personalized and unique approach rather than a generic sales pitch.

Utilize the power of technology to your advantage. Tablets, laptops, and mobile apps can drastically improve the trade show sales process. These devices allow you to focus more on connecting with attendees rather than signing forms and shuffling through paperwork.

Practice your speaking points and be ready at a moment’s notice. You should always be prepared to deliver a brand pitch as well a sales pitch. Your brand pitch expresses the purpose of your company and describes aspects of your business set you apart from the competition. The goal of the sales pitch should be to take the buyer through your collection quickly and thoroughly. Make sure to include your inventory, current offers, new items, and price points.

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