Trade Show Videos Build Business

Posted by Bill Barrett in Design, Tips, Trends

An engaging trade show video is an eye-catching way to draw prospects to your booth, and an effective method for engaging prospects. Jim Staylor of Staylor-Made Communications explains how a video presentation helps build business in his article, Trade Show Videos Babysit Prospects.

A video can be a visual demonstration of a company’s expertise, credentials and workflow. This tells attendees why they should stay and learn more, turning them into leads. Another plus is that videos help people self-qualify; if they decide they don’t want or need your offer they can move on, giving your staff more time to concentrate on prospects.

Trade show videos multitask to help booth staff manage prospects in several ways.

Trade show videos can

• Answer questions in advance. A video can illustrate your product or service – what it is, how to use it, etc.
• Prompt more questions. If people stay for a face-to-face conversation after watching the video, you have an opportunity to find out what their needs are and how your company can help.
• Create confidence in doing business with you. A video can educate potential prospects and shorten the sales cycle by initiating good feelings about your product or service. The production quality and professionalism of your trade show video presentation has to shine through. As Staylor writes, “everyone buys on emotion.”

Staylor provides valuable tips for creating effective trade show videos, including keeping it short and focused and repeating the call to action every 30 seconds.

Don’t forget to put your video on a DVD or portable drive along with other information about your company or its offerings. It’s a simple way to put more in-depth information directly into the hands of your prospects.

Read the full article.