Presenters look to the event organizer for guidelines on delivering their talks. As both a speaker and an organizer of digital marketing conferences, Kelvin Newman, founder of Rough Agenda, offers his unique perspective in his article, “Three Things to Share with Presenters to Help Them Deliver Better Talks.” According to Newman, sometimes event speakers are barely given a brief by the event organizer; other organizers take a more...

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Companies are often faced with the challenging decision of whether to rent or purchase a trade show booth. Exhibitor Magazine surveyed more than 100 marketing and trade show professionals to gain insight into how many businesses own, rent, or refurbish their trade show booths. The survey results proved that owning a trade show booth is the most popular choice, but more businesses are considering the benefits of renting or refurbishing a booth....

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Graphics are a vital component to every trade show booth. Effective graphics will capture your target audience and drive traffic to your booth. Maximize your booth visibility by ensuring that your booth graphics are the right size, color, and are placed properly with the booth. According to the article, “A Rookie’s Guide to Graphics” by Candy Adams, trade show exhibits should grab the attention of attendees in three seconds or...

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Balance is the key to success in a well executed trade show. Balancing design elements, demonstrations, and staff member etiquette will provide you with the extra bit (umph) you need for a polished trade show. Lisa Apolinski offers tips for perfecting your trade show experience in her article, “Getting Your Booth Experience Just Right.” Implementing these tips combined with proper staff training will go a long way in helping you...

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Designing your trade show booth is one of the most important steps in planning for your next event. During the planning stage focus on how you can strategically grab your target market’s attention and determinate your tactical trade show needs. Sharon Leicham, Merchandising Editor for SNEWS, offers design tips as she takes viewers on a tour of successfully-executed trade show booths in her video, “What Makes a Great Trade Show...

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A seating arrangement can set the tone for your event. Chairs that are aligned in a row can create tension in a room. If you’re goal is to encourage a social environment, opt for an inviting and engaging seating arrangement that can also inspire your guests. AFR Furniture Rental offers five tips for creating the most interactive, engaging seating arrangement possible in the article, “Five Ways to Make a Splash with Your General...

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