What Makes a Great Trade Show Booth

Posted by Cat Virca in Design, Tips, Trends

Designing your trade show booth is one of the most important steps in planning for your next event. During the planning stage focus on how you can strategically grab your target market’s attention and determinate your tactical trade show needs. Sharon Leicham, Merchandising Editor for SNEWS, offers design tips as she takes viewers on a tour of successfully-executed trade show booths in her video, “What Makes a Great Trade Show Booth.”

Tips For a Successful Trade Show Booth

• Authenticity. Your trade show booth design concepts should be consistent with your brand message and products. For example, showcase a women’s clothing line using a design that incorporates feminine colors to capture the appropriate audience.
• Sight lines. Your displays shouldn’t obstruct the view of trade show attendees. Create an inviting space by using an open floor plan. Visitors should be able to see into your booth from all angles.
• Seating. Provide comfortable seats for guests that may need to wait to speak with a salesperson regarding specific products.
• Throw rugs are a great way to cover an exposed concrete floor. Create a comfortable look and feel with throw rugs that can be used multiple times.

Watch the video.