The marketing industry has a continuous fascination with Millennials. They have a significant impact on the economy, but the often-overlooked Generation Z is also on the rise. Danna Schwerdt, Creative Marketing Specialist with Underboeck Software International, reveals how Generation Z will change the event marketing landscape. Generation Z began in the mid-nineties and is still growing. They make up about 26% of the American population, and are...

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Though the tradeshow industry is rapidly changing, a few things remain constant. Connecting with customers and building a large audience are critical aspects of successful exhibiting. Becky Hansen, Executive Vice President of Event Services at Convention Data Services, explains how to leverage current attendees to create excitement and build attendance for your next event. Create registration opportunities. Make it easy for attendees to register...

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It’s no surprise that the trade show industry is changing. Events and exhibits have gradually evolved over the years, and managers have to adapt in order to be successful. Kristie Jones-Damalas, blogger at Skyline Trade Show Tips, shares insights on the changing industry and the evolution of the trade show manager role. Businesses must acknowledge the growing influence of technology and social media. Workers and tradeshow attendees comprise a...

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Trade shows can be a significant part of your revenue stream. Companies spend thousands of dollars on exhibit design, materials, and promotional items with the hope that they gain enough new business to make their efforts worthwhile. Many businesses struggle with tracking lead progression and reporting a solid return on investment. Emily Long of BaslerCo Inc. shares helpful strategies in her article, “Tracking the Online ROI of Your Offline...

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The Center for Exhibition Industry Research reports that the trade show industry continues its growth streak with a 2.6 percent increase compared to Q1 of last year. The results mark the 23rd consecutive quarter of year-on-year growth. Rachel Wimberly, President and Editor-in-Chief of Trade Show News Network, explains how the results remain positive despite a sluggish macro economy. The growth was driven by strong industry sectors such as...

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When looking for a potential exhibit partner, a face-to-face meeting is absolutely necessary. Face-to-face interaction is one of the most important aspects of both communication and business. Personal engagement creates a connection and builds trust between companies, audiences, and people. The Tradeshow Network Marketing Group has compiled a list of questions to ask potential business partners when you get the chance to meet in person. What is...

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