The Center for Exhibition Industry Research reports that the trade show industry continues its growth streak with a 2.6 percent increase compared to Q1 of last year. The results mark the 23rd consecutive quarter of year-on-year growth. Rachel Wimberly, President and Editor-in-Chief of Trade Show News Network, explains how the results remain positive despite a sluggish macro economy. The growth was driven by strong industry sectors such as...

As an event exhibitor, one of your main goals is to generate leads. Trade shows are unique business opportunities that give you access to countless potential buyers. Blogger Kristie Jones-Damalas describes the people you’re likely to encounter in her article, “The 5 Types of People You’ll Meet At A Trade Show.” The Tire Kicker. This is the type of person who goes out and test-drives cars for fun. Tire kickers typically stop by your...

In just four years, Snapchat has become one of the biggest social media outlets worldwide with over 100 million active users and 7 billion views per day. Many companies don’t realize the powerful business applications associated with the growing platform. Danna Schwerdt, Creative Marketing Specialist at Underboeck Software International, explains how event marketers can harness the new technology to promote trade shows. Snapchat users...

Attending and participating in trade shows related to your business are great ways to build your network and stay current with industry trends. There are countless shows that can be beneficial for your company, but exhibiting comes with a hefty price tag. Jess Ekstrom, CEO and Founder of HeadbandsOfHope.com, shares a few helpful tips to include on your trade show “to-do” list in order to make the most out of your next event. Utilize your...

  When remodeling a home, it’s easy to get in over your head and find yourself unprepared for what you’re facing. It requires detailed planning and a lot of patience. Marlys Arnold, Exhibit Marketing Strategist and founder of Exhibit Marketers Café, shares a few lessons that can apply to both home improvement and exhibit marketing. Checklists. Checklists are critical. Keep a running list and update it daily with everything you need to...