6 Ways to Delight Your Customers in 2014

Posted by Bill Barrett in Tips, Trends

We’re already two months into 2014, and by now you should have your business plan in place for the year. The new year brings more opportunities for improving your customer experience. Determine new ways to engage your customers and attendees at your next trade show. In Reagan Cook‘s article, “Creating a Sense of Delight: 6 Ways to Delight Your Customers in 2014” he suggests that companies challenge themselves to identify things they take for granted. Routine ideas can quickly become mundane for your customers.

Reagan offers six tips for adding value to your brand and keeping your trade show attendees and customers engaged.
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1. Change your perspective. What happens if you consider the opportunity from a different angle –from the customer’s perspective or their customers’ perspective?
2. Change your environment. Have you tried working in a more inspiring space?
3. Change your media. Perhaps a different tool or a new method will help you see a different solution. Do you think better when you’re moving, exercising or listening to inspiring music?
4.  Look for connections or relationships between ideas you’ve never noticed before. In a very casual setting, Beatle George Harrison wrote “Handle with Care,” after seeing the label on a crate. His friends Bob Dylan, Roy Orbison, Tom Petty, and Jeff Lynne sang along impromptu, and “Handle with Care” became one of Harrison’s best songs, according to Robinson.
5. Connect with the ideas and energy of other people. Others may support you, adding substance to your ideas. This includes suppliers and partners.
6. Clear distractions and focus on the real issue. Distractions steal energy and interrupt your thinking processes when you need them most.

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Identifying opportunities for change and collaborating with creative colleagues is a great way to reinvent your brand and keep your customers and trade show attendees interested in visiting your booth year after year. Valuable growth can also help you maintain a competitive advantage among other companies at a trade show.

Read the full article.