Acceptable Tweets During a Trade Show

Posted by Cat Virca in Planning, Tips, Trends

Social media is a great marketing tool for improving the overall trade show experience. Deciding what information you want to share with your Twitter followers is an important decision to make for any business. These days, more trade show attendees are using social media to read the latest headlines and learn about new products and services. To maximize engagement, your company should be posting to social media before, during and after a trade show. The social media content should be considered “valuable” by your followers. Over-tweeting irrelevant information could cause your audience to lose interest with your brand. As an exhibitor, it is important to directly ask attendees what they like and dislike about your products, services, the trade shows, and your exhibit.

Trace Cohen of Trade Show News Network, provides a list of acceptable things to Tweet about when you exhibit at a trade show in his article, “14 Things You Can Tweet About When Attending or Exhibiting at a Trade Show.“

Exhibitors

• Links to relevant news articles
• Trade show booth number so attendees can easily locate you
• Photos of products and services you offer
• Photos of your booth and staff members to help visitors locate your booth faster
• Facts and questions about your products and services
• Tweets that show support for other companies and exhibits
• Quick responses to questions from attendees

Attendees

• Quotes from keynote speakers and other interesting things you heard – remember to give credit to the speaker by including their Twitter handle
• Interesting facts from a presenter
• Photos of booth designs and products you liked
• Thoughts and opinions about the industry or trade show – exhibitors appreciate feedback
• Tweet to the companies you are planning to visit at the show

Read the full article.