Great cost-cutting tips that still allow you to deliver a great event!  We are always on the lookout for ideas that help you create an event with an eye on savings without sacrificing value.  Trimming your costs a little here and there can save your event and most won’t even notice a difference.  However, be sure not to short-change the experience.  In the end, you want everyone to leave saying they had a fabulous time. If...

Even though you may not have a big booth or budget, it doesn’t mean you can’t think and look BIG. It’s not so much about the size or the money as it is about the planning and preparation.  You can get ahead of the game and a lot of the other exhibitors by taking advantage of the show’s promotional opportunities.  Attendees will be thinking they better check you out!  From company branded napkins at the main press event to your HOT...

Like cause and effect, your brand marketing and promotion plans need to be well thought out at least 6 months prior to presenting at an upcoming event or trade show.  Once those key decisions are made, it should be followed by equally thoughtful and careful logistical planning to successfully demonstrate your company competencies, products and values. Here’s a rule-of-thumb timeline for your next trade show. Here are some ideas for your...

With a nod to their heritage, Altec Lansing featured one of their original theater/stage speakers that was was a big part of history making music events such as Woodstock. Booth (rental):  30×50 with three meeting rooms, private show room, lounge, and five key product display areas.  The booth also featured three custom projection screens, two of which were curved (concave & convex) to feature two new videos with high-end projectors...

Luminus designs and manufacturers LED chips for lighting. Shown here is the …