Compelling Videos Can Boost Technology Adoption

Posted by in Planning, Tips, Trends

Compelling Videos Can Boost Technology Adoption

Video technology is a powerful tool that can really captivate your audience at trade show. You can even use video before and after your trade to for additional customer touch points. Encouraging customers to adopt your technology isn’t always easy, but incorporating video technology in your booth can help communicate your marketing messages in a concise, powerful way.

In the article “Boost Technology Adoption Rates with Compelling Videos” by Juli Cummins, Juli suggests that using compelling videos can increase your technology adoption rate. This is great advice especially if you’re promoting innovative technology at your trade show. She continues, “A smartly put together video can quickly convey the key features of a productivity tool, resulting in increased user satisfaction and ultimately, in the success of your event.” Using video tutorials can show your audience how easy it is to use your technology.

Learn more about technology adoption in an excerpt from the article.

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A smartly put together video can quickly convey the key features of a productivity tool, resulting in increased user satisfaction and ultimately, in the success of your event. 

Today, we would like to share three videos that were created to provide a quick overview of new technology tools for three different events. 

Two of these videos were produced by our clients, while the third one was created by a2z’s digital marketing team to get the 2013 Summer Fancy Food Show attendees started on the a2z powered networking and matchmaking portal.

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Read the full article.