Eco-Friendly Sponsorship Ideas

Posted by Cat Virca in Planning, Tips, Trends

It is important to promote a good message that connects with your audience at a trade show. Promoting an eco-friendly image is a great way to grab attention at a trade show. In the article, “3 Eco-Friendly Sponsorship Ideas for Your Next Trade Show” Jason Tunick suggests three great eco-friendly ideas to try at your next trade show.

1. Branded recycling bins. Putting your company’s name and logo on a recycling bin is sure to attract onlookers. It’s best to place these bins in high traffic areas. This will help ensure trade show attendees remember your business.
2. Branded trade show bags. Print your logo on a reusable bag. Attendees collect handfuls of pamphlets, brochures, and a variety of other things at trade shows. Providing them with something to hold everything is a memorable way to connect with your audience. A reusable bag promotes an eco-friendly message and is something they can use again.
3. Carbon offsets. Counterbalance travel emissions, venue use, and hotel accommodations with a carbon offset sponsorship. This is a great opportunity to give back to the environment. Be sure to include signage by the sponsor’s name to create visibility of effort to go green.

All three of these tips are sure to help create awareness about your company. People are more likely to remember your logo the more they see it and if they share your values.

Read the full article.