Evaluating Event Mobile Apps

Posted by Bill Barrett in Uncategorized

Attendees and exhibitors are embracing event mobile apps. But it’s important not to just put an app out there because it’s on your to-do list – offer something that adds value by carefully investigating the features in the event app solution.

Juli Cummins, a Digital Media Marketing Coordinator from A2Z Inc., details the essential features of a successful event mobile app solution in her article, Features to Consider when Evaluating an Event Mobile App Solution.

An app’s features should be powerful and simple to use, according to recent reviews by event attendees. For example, attendees will use event mobiles apps that help with finding exhibitors and products, planning schedules on the go, and receiving real time updates about the event.

Here are some valuable mobile app features to look for:

• Intuitive mobile planning tools. Event participants should have access to event mobile apps with features that provide intuitive search, planning and sharing features. The app should be in sync with your website information and be thoroughly tested on mobile devices so it works flawlessly.
• Secure and centralized data access. Your solution should be backed by secure data access, with no duplicated efforts or last-minute glitches.
• Enhanced networking options. Increase satisfaction with the event by offering a mobile app solution that enables people to connect both socially and professionally.
• Social-networking availability. Integration with social media platforms such as Facebook, Twitter, and LinkedIn helps news about your event go viral.
• Support. Be sure your event mobile app offers support for iOS and Android, with end-user support from your provider.

Read the full article here.