Extend Show’s Success with Post-Event Marketing

Posted by Cat Virca in Tips, Trends

The best time for show organizers to start generating interest for next year’s event is during and immediately following the current show. Post-event marketing should start while the enthusiasm is still high and continue throughout the year, according to an article for Trade Show News Network by Christine Cullity. She provides 5 marketing tactics to help you create a post-event marketing plan.

The first tip is to email all show attendees who had their badges scanned, with a listing of each exhibitor’s name, contact information and a link to their site. Other key actions to take involve creating a post-registration site, using QR codes, updating social media and creating videos.

Cullity cites studies and reports to back up the case for the importance of post-event marketing as a powerful way to drive interest.

Read the full article.