Great Website Elements

Posted by Cat Virca in Planning, Tips, Trends

Basic websites are no longer sufficient for promoting your events. These days, users expect more than a good color scheme that matches your logo. Event eebsites are your best tool for capturing leads, so it’s important that it’s user-friendly and it functions properly. Rob Hamlin of Trade Show News Network has compiled a quick check list to help ensure your website is up to par, in his article, “The Elements of a Great Event Website.”

• Current Content | Don’t let your content become outdated. If you’re too busy to post content regularly, assign a team member to manage your website content. Be sure to double check that all information you post about your upcoming event is correct. Include your event schedule in your content.
• Analytics | Understanding how users interact with your website can help you optimize your website content and layout to ensure you have the best website possible. Sophisticated website tracking tools like, Google Analytics, provide you with a vast range of website data including, unique visitors, bounce rate, total page views, and which devices are being used to access your website. Capturing website data and user behavior can help you develop successful marketing strategies.
• Social Media Integration | What better place to build an online community than your event website. Integrate all of your social media accounts with your website to show visitors what is being said about you and your upcoming event. Make your event website a one-stop shop for information pertaining to you and your products.
• Responsive Design | With smartphone usage at an all time high, your website must be responsive to ensure full functionality on a mobile device. In other words, having a responsive website is not an option.

Read the full article.