How Digital Technology has Revolutionized Trade Show Marketing

Posted by Bill Barrett in Tips, Trends

The revolution is here. Facebook recently announced that over one billion users logged in on a single day. Mobile internet access has surpassed that of desktop and laptop usage for the first time this year. Conventional marketing strategies tell us to follow our audience, so it’s more important than ever for trade show marketers need to invest in digital media.

Many trade show planners are incorporating digital strategies into their marketing campaigns. Elizabeth Johnson, Director of Public Relations and Content Development at Frost Miller Group, shares a few digital tactics that can help you engage audiences and find new prospects.

Social Media Advertising is an easy first step. Platforms such as Twitter and Facebook allow you to reach targeted, customizable audiences with a daily budget that you are free to control. Instagram is another rapidly growing marketing platform. In a recent study, Nielsen measured 400 global campaigns and found that ad recall from sponsored Instagram posts were 2.8 times higher than traditional online advertising. GlobalWebIndex reports that 53% of Instagram users follow commercial brands.

Retargeting Campaigns reach users who have visited your website recenty. A retargeting campaign is designed to use banner ads on other popular websites to drive previous website visitors back to your site. This advertising channel produces a higher ROI because you are targeting consumers already interested in your product.

Technology has revolutionized trade show planning and how we market to raise brand awareness, connecting with new audiences, and converting prospects.

Read the full article.