How Mobile Apps Can Benefit Your Next Trade Show

Posted by Bill Barrett in Planning, Tips, Trends

Trade show exhibitors and attendees are looking to generate leads, conduct research, and sell a product or service. In his article, “How Mobile Apps Directly Benefit Exhibitors at Trade Shows,” Rob Cartagine, co-founder and lead developer of AppBurst, describes how a mobile app from the unique viewpoint of a trade show helps everyone involved maximize an event’s potential.

Lead Generation

Trade shows are a prime resource for generating qualified leads because attendees are willing to justify registration and travel costs just to interact with exhibitors. Researching influential attendees in advance can help you target important people at your trade show, and even contact them before the event begins. Mobile apps can also be used to share product brochures, bookmark contact information, link attendees to each other, and deliver interactive surveys.

Marketing & Advertising

Event planners armed with a mobile event app provide interactive, targeted sponsorship features such as push notifications that let attendees know about demonstrations, contests, or giveaways. Many event apps also offer branded splash screens, video advertisements, and product highlights that serve as a call to action for visiting specific booths.

Utilizing Social Media

For your next trade show, consider a designated hashtag across all mediums and post real-time updates through the event app. Exhibitors can harness these platforms to engage attendees, generate re-tweets, and draw visitors to a booth. A mobile event app carries a lot of weight for marketing or promotional efforts with social media integration in place.

Read the full article.