How to Attract Crowds To Your Booth

Posted by Bill Barrett in Planning, Tips, Trends

As a successful tradeshow manager, you must be able to consistently make your company stand out from the competition. Tessie Barnett of Exhibit City News has compiled list of ideas to wow attendees at your next event.

• Themes. Use a bit of associative thinking to come up with something appropriate for your brand. Incorporate your theme throughout your booth with creative staff attire, giveaways, or even an entertainer to draw in the crowd.
• Living Tables. A living table consists of an entertainer wearing a costume designed to provide a flat surface surrounding them. Place promotional materials or even snacks on the table to create an exciting buzz for visitors.
• Impersonators. A mock celebrity at your booth is eye-catching and memorable for attendees. They can autograph your promotional materials and offer photo opportunities to create a unique experience for booth visitors.
• Casino Games. Lights, sounds, and moving parts of a casino atmosphere will likely draw in a crowd of both participants and onlookers. Offer your company’s products as awards. Create value by making it fun and challenging to acquire the prizes.

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