How to Include Social Media in Tradeshow Planning

Posted by Bill Barrett in Planning, Tips, Trends

A company’s marketing department typically spends months planning for participation in a trade show. In her article “Use Social Media in Pre-Tradeshow Activities,” Kristyn Habercross, marketing manager for Defined Exhibits, explains why sharing the preparation journey on social media is a great way to involve your customers and business partners. It gives your audience inside look at the human side of your business, where you are free to tell your company’s story and demonstrate why you are exhibiting. Don’t forget to create a hashtag and use it consistently throughout your posts.

Designate a person to be responsible for social media operations if there isn’t someone already in charge. Take pictures of your team while you all prepare for the event – showcase the staff assembling materials, behind the scenes of production, traveling to the venue, or even everyday life in the office.

At the trade show, set up a catchy photo booth section with a prop or design that’s relevant to your company. Encourage attendees to share their photos and give them something tangible to remember your brand. Remember that you’re exhibiting in front of potential customers as well as competitors, so do your best to stand out from the crowd and create a memorable experience!

Read the full article.