Interactive Displays at North American Auto Show

Posted by Cat Virca in Planning, Tips, Trends

This article could convince you that the North American International Auto Show is the ultimate in fun, interactive displays trade show. According to a report in Trade Show News Network, 14,000 attendees in black-tie clothing took part in the Auto Show’s Charity Preview. The largest car manufacturers in the world were there, creating buzz with fun, engaging and interactive attention-getters that showcased their products.

Overall, some 800,000 people were expected to attend the event in Detroit’s Cobo Center, so it’s easy to understand why companies went all out to grab attention. Scion created a showroom – way beyond a booth – that featured a Scion Swag Machine. Described by author Rachel Wimberly as resembling a vending machine, you took a selfie, tagged it with the Scion tag, and posted the photo. Then some swag (Wimberly scored a Scion key ring) dropped to the bottom of the machine

Subaru had a green screen, a photographer and a video monitor. Attendees could choose a scene or a prop, take a photo, customize it and email it to themselves. Ford and Hyundai offered driving machines that let you pretend to drive their cars, while Chevrolet had people lining up to try a virtual driving experience while wearing Oculus Rift glasses. It looks like car manufacturers are setting the standard for interactive displays at trade shows.

Read the full article.