International Trade Show Facts

Posted by Cat Virca in Planning, Tips, Trends

Companies exhibit at international trade shows to create brand awareness, expand target audience and most importantly to increase sales. Exhibiting internationally has become increasingly popular for American companies. In the article, “Going Global?” Exhibitor Magazine explores the results from their research survey on US based businesses attending international trade shows.

Survey Results

• 39 percent of exhibitors rent trade show booths when traveling overseas
• Shipping is the most significant obstacle for international trade shows
• Trade show booth signage should be translated to address language barriers
• International leads have longer sales cycles
• Nearly half of the companies surveyed plan to exhibit overseas within the next year
• 55 percent of businesses exhibiting overseas those plan to exhibit in Europe
• Freight forwarders, shipping agents, customs brokers and clearance agents are the most used services
• The average American company exhibits at 6.7 international trade shows per year

Read the full article.