Items You Need to Include on Your eBooth

Posted by Cat Virca in Tips, Trends

Companies focus on trade shows to increase brand awareness and find new business opportunities, but many exhibitors underestimate the impact of a strong online presence. In today’s digital age, maintaining and promoting your company online will help you maximize your influence. Nishita Jain, Senior Director of Digital Marketing at a2z, Inc., lists the five items you need to enhance your online booth.

1. Logo. This first step is a no-brainer. Include your logo on your ebooth to effectively brand your online space.
2. Product Categories. Product categories are common starting points when attendees look for suppliers online. List relevant categories that will show up in attendee searches.
3. Products. You know your products, but not everyone else does. Use your listing to showcase your inventory and spotlight any special features.
4. Specials. Spread the word about any special offers you’re promoting. Consider offering freebies, samples, or prizes.
5. Announcements. Let your prospects, customers, and the media know what’s going on in your company. Be sure to post any updates, awards you’ve received, or general new information.
6. Additional Links. Include links to all your digital assets, including social media channels, auxiliary websites, newsletters and blogs. Boost traffic to your websites by encouraging users to share your content.

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