Must Reads for a Trade Show Exhibitor

Posted by Bill Barrett in Planning, Tips, Trends

Improve your skill set for 2014 by adding these books to your must read list. Bring your business experience full circle to improve on your success at your next trade show.

In Lena Valenty’s article, “A Novel Approach” she features a list of must reads for any trade show exhibitor. The books offer tips for trade show marketing as well as honing your leadership skills, problem solving during planning meetings, and exhibiting during the recession.

1. Multipliers :: How the Best Leaders Make Everyone Smarter
   By Liz Wiseman
2. War in the Boardroom
   By Al & Laura Ries
3. How to Love the Recession
   By Steve Underation
4. The Experience Economy
   By B. Joseph Pine II and James H. Gilmore
5. How to Get the Most Out of Trade Shows
   By Steve Miller
6. The Tipping Point
   By Malcom Gladwell
7. The Event-Marketing Handbook
   By Allison Saget
8. Follow the Yellow Brick Road
   By Myra White, PHD

Read the full article to learn more about these great trade show marketing books.