Online Event Registration Tips

Posted by Cat Virca in Planning, Tips, Trends

Learn the essential tips for maximizing the registration at your next trade show or event in the ePLY article, “25 Online Event Registration Tips That Sell Out Events.” The key component to a successful trade show event is a robust, user friendly online registration process. Follow the check list below to ensure your registration process is in tip top shape.

• Consistency. Your event registration website should match the overall look and feel of your company’s website. Use similar colors and include your company’s logo on the registration site, if possible. Be sure to keep spacing and alignment consistent across the site. Guests who visit a website that doesn’t match your brand may be deterred from registering for your trade show.
• Flexibility. You don’t have to offer guests a registration refund. Allow them to transfer their registration to a different person instead. Registration transfer doesn’t add additional cost and keeps your registration count high.
• User Friendly. Keep your website simple. You only need to  cover the basics in your registration. Guests should not have to read a long list of instructions for registering for your trade show. Make navigating the site as easy as possible. Don’t waste time the registrant time with unnecessary personal questions. Provide a customer service number for questions and assistance. Remember, not everyone is computer-savvy. Make sure the website is easy to use for all computer skill levels. Provide an online FAQ page for guests. Be sure to double check that your registration website works properly before the site goes live.  Always test in multiple browsers.
• Security. Using a secure server builds trust with your registrants. Guests that feel your site isn’t safe may decide to not register. The privacy policy should be easily accessible. Some registrants will read the privacy policy before they submit any information. The payment system must comply with PCI (Payment Card Industry) standards if you are accepting payments.
• No Ads. Using advertisements and flash can be distracting for registrants. Avoid it completely.

Implementing these great tips can help ensure your registration process runs as smoothly as possible.

Read the article for the complete list of registration tips.