Predictions and Best Practices for the Upcoming Year

Posted by Bill Barrett in Tips, Trends

Trade show planners are setting ambitious goals in 2016. With so many new possibilities, planners need to market their events better than ever before. Elizabeth Johnson of Trade Show News Network shares advice from the industry’s leading marketing experts. Here are some of their thoughts on how event marketing will evolve in 2016 and how to find success in the industry.

Kevin Miller, President of Frost Miller, believes that 2016 will be a landmark year for social media and content marketing in conference and tradeshow promotion. Advances in social media allow for specific audience targeting and measurable results. Organizers can market their events by pushing content year-round.

Jean Whiddon, President of Fixation, thinks it will be valuable to help attendees form communities within a large event. Having a group of like-minded individuals makes the event more manageable, more memorable, and less overwhelming.

Bob James, Sales Communication Manager at Freeman, argues that crowdsourcing will lead the way for consumers to make buying decisions. Similar to how people read Amazon reviews for products and Yelp reviews for restaurants, event goers will rely on feedback from fellow attendees for trade show information. Event organizers can build interest and engagement by encouraging participation and crowdsourcing.

Read the full article.