Small Yet Mighty

Posted by Cat Virca in Planning, Tips

Even though you may not have a big booth or budget, it doesn’t mean you can’t think and look BIG.

It’s not so much about the size or the money as it is about the planning and preparation.  You can get ahead of the game and a lot of the other exhibitors by taking advantage of the show’s promotional opportunities.  Attendees will be thinking they better check you out!  From company branded napkins at the main press event to your HOT product highlighted in the NEW product showcase and the free product press announcement in the show daily, you can garner attention at a reasonable price.

Time is your biggest asset.  Allow yourself enough time to implement tactics that will maximize your impact at the trade show and draw traffic to your booth.

Start flexing your muscles – a little not-so heavy lifting can really pay off!

• Know the show promotional opportunities
• Make all free and nominal fee opportunities a part of your show plan
• Enter the due dates on your calendar – deadlines are often 3 to 6 months prior to the show
• Back up several weeks from the due dates to start the gathering process of product information, photos, bios, etc.
• Submit forms and abstracts on time
• Reap the rewards as attendees will want to know more!