Sponsorship in Trade Shows :: A Powerful Marketing Tool

Posted by Bill Barrett in Tips, Trends

Sponsoring a trade show can be a cost effective marketing tool to create brand awareness and distinguish yourself from your competitors. Partnering with a cause-oriented event can also make a good impression and build relationships with consumers.

According to the Biz Trade Shows’ article, “Sponsorship in Trade shows: A Powerful Marketing Tool,” some of the most common forms of sponsorship opportunities include naming event spaces, awards reception, event programs, banners, badge holders, audio visual equipment, shuttle buses, napkins and cups. Trade shows that encourage sponsorship usually offer a variety of packages to fit most budgets. If you have a large budget, consider putting your name on an event ballroom. Smaller budgets can opt for opportunities like sponsoring the event’s t-shirt, give away, or other smaller items. Choosing the best form of sponsorship can deliver better bottom line results for your trade show investment.

Benefits of trade show sponsorship

1. Enhancing Image and Shaping Consuper Attitudes
2. Driving Sales
3. Creating Positive Publicity and Heightened Visibility
4. Differentiating from Competition
5. Helping with the Good ” Corporate Citizen” Role
6. Enhancing Business, Consumer and VIP Relations

Read the full article.