Why Trade Shows Are More Effective Than Cold Calling
Traditionally, cold calling has been a cost effective sales tool to generate profits. While cold calling does have benefits, it does not allow you to build strong customer relationships in today’s business environment. Consumers are avoiding unexpected sales pitches by opting out of call lists. Today, more than 217 million people are currently registered with the Do Not Call list. According to the article, “4 Reasons Why Trade...
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