2015 Trends for Events and Trade Shows

Justin Hersh, CEO of Group Delphi, defines some of the changes we can expect to see in the events industry. The industry veteran’s predictions about marketing to an evolved audience and what attendees can expect from the show floor experience are detailed in an article written by Zeenath Haniff in Exhibit City News. One of the biggest trends to emerge is the growth in media spending on events – the second largest area of growth following...

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