Trade show expenses are the second most expensive advertising cost for companies. Carly Stec, HubSpot guest blogger for the Tradeshow Network Marketing Group, has put together a list of helpful tips for maximizing the return on your trade show investment. Keep an eye out for these signs to avoid leads that might not be a good fit for your company. No Decision-Making Power. Just because a rep expresses interest in your business, doesn’t mean...

The typical trade show floor looks like one trade show booth after another, rows of tables draped in cloth with bland backdrops. To build something that catches peoples’ attention, build a trade show booth that gives people a reason to check it out. Nathan Yerian tells us how simple it can be in his blog for HubSpot, “6 Tips for Building a Remarkable Trade Show Booth.” Make an Investment in Your Booth. Your company is already...