Product demonstrations help you create a lasting memory for trade show participants. You can demonstrate benefits and features, give participants a greater understanding of your company, and encourage involvement among attendees. Marc Goldberg, author at Skyline Trade Show Tips, describes why product demonstrations are one of the best ways to make an impact at an event. Not only is a demonstration an excellent means of drawing attention, it...

It can be difficult to estimate just how many booth employees you’ll need for your trade show. The amount of time and money invested into training and transporting staff can quickly add up. Marc Goldberg, Blogger at Skyline Trade Show Tips, outlines the best ways to decide how many people you’ll need at your next event. When your booth staffers are appropriately trained, they can provide a positive return on investment by capturing leads. A...