Can Your Booth Staff Members Handle Tough Questions?

Typically, exhibit staffers are well equipped to interact with attendees and provide information immediately. But what happens when an unexpected question throws them for a loop? Matt Hill, President of The Hill Group, has a few tips on how to train your booth staff members to handle any situation. Prepare. Create a list of any odd questions your staffers received from attendees at the end of each day. Next, examine your company and industry...

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