Disengaged Staff Members are Costing You Money

One of the most common mistakes that cost companies millions of dollars is employing unapproachable booth staff. Your staff gets the opportunity to make a first impression, so they should be focused on engaging attendees. Unfortunately, sometimes employees can’t handle the pressure or don’t know how to interact with potential customers. Booth design is important, but it’s up to your staff to create a relationship with each visitor. Murray...

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